I’ve identified as a scientist for most of my life, despite leaving at the end of my master’s to pursue a career in science communication. The biggest challenge for me in that career shift – next to learning to meet a zillion little deadlines every day in lieu of huge ones once every few years – was learning to be present and relatable.
By default I am the classic cerebral, shy, white-coat nerd type. I’m still constantly fighting my own tendencies to live inside my own head and spew evidence faster than others can process it – tendencies that the culture of academic science enhanced in me, even socialized into me and my former science colleagues. I think I’ve finally managed to internalize the notion that I’m not just trying to reach “the public” with science; in fact I am part of “the public.”
The point is, sometimes scientists need to be reminded of their own humanity. And who better to do that than humanities scholars?
There’s a whole issue of PNAS out dedicated to the science of science communication, based on a meeting of the same name that I at one point was dying to attend. It turns out many of the sessions were recorded and you can still view them online at the meeting website. Or you can go to the 2013 meeting!
I doubt I will make it to the 2013 meeting. But I have the videos and the special issue of PNAS to relish. One piece from the special issue, Communicating science in social settings, includes a summary and discussion of assumptions scientists often make about “the public” and “the media” that, based on lots of social science studies and extensive survey data, deserve further scrutiny. Here are my takeaways from that section:
1. More information is not better. Resist the urge to summarize your entire body of scientific knowledge in one conversation. Make one point. Make it quickly and make it well.
2. The public still trusts scientific institutions. There goes that excuse.
3. Stories are much more powerful than lectures. How well do you remember the last three movies you saw? How well do you remember the last three two-hour lectures you saw?
4. No one totally ignores his own worldview when interpreting scientific information. That includes scientists.
Commander Hadfield returns to Earth tonight. Hadfield, I’m sure your loved ones are happier when you’re safe and sound on Earth, but many of us wish you’d stayed out in space longer so we could keep learning and sharing your joy up there.
This is what outreach can be. More and more I’ve come to think that the best and coolest science gigs are just too precious to waste on people who aren’t outright ambassadors for the greatest things science has to offer: a sense of wonder and joy in the universe, and the beauty of curiosity and knowledge.